Posters and a website for Slumpbusters.com.  For those unfamiliar with the term, a “slumpbuster” is someone who breaks your slump or dry spell, and is usually not the most attractive woman (see more eloquent,  Urban Dictionary definition here) The posters explain the various states of a slump, and the process of how to “bust it”, while encouraging men to join the website to share their experiences with busting a slump. The site is a social networking site, and also offers support and encouragement for men to bust their slumps, while also suggesting the best bars to pick up busters, and a chance to be in the Slump Hall of Fame.

UPDATE: Slumpbusters won a Bronze Award at the Hatch Awards in Boston!

Print campaign for Zildjian- a high quality cymbal manufacturer. The ads highlight the best drummers from different generations, including Buddy Rich, Keith Moon ofThe Who, and Lars Ulrich of Metallica. Zildjian cymbals have been in production since 1623, and the top drummers in the industry have and will continue to use Zildjian.

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An iPhone application and microsite for Posh Hostels, luxury hostels for college students who are “backpacking” through Europe (and when they say “backpacking”, they mean jetsetting all over Europe with Louis Vuitton luggage on their parents’ dime) The iPhone app helps Posh Hostel guests remember their nights with a GPS locator, bank statements, and a list of top tourist attractions they can tell their parents they went to see. The microsite allows guests to connect with other guests and  find the best clubs and restaurants to check out.

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Print ads for Nutella, “White Bread’s New Mistress”, which suggest that White Bread is cheating on Peanut Butter, and having a racy affair with irresistibly tempting Nutella.

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Seventh Generation are eco friendly cleaning products designed to keep the environment and your family safe by using natural, non toxic materials. The goal of this campaign was to get consumers to “Make the Switch” to 7th Generation products by providing easy and fun ways to dispose of their old cleaning products. The microsite hosts contests for consumers to come up with the most creative and effective uses for their old plastic bottles, and the iPhone application is a GPS locator for the nearest Hazardous Waste Facility. The print ads would be placed next to existing advertisements that highlight the negative effects of toxic cleaning supplies.

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360 degree campaign for Percept Sunglasses- sunglasses that have camera ability.  Our target audience was for people who are always on the go, particularly those who engage in activities such as bike riding, skiing, mountain climbing, skateboarding, etc. These people see a lot of amazing things, but have missed opportunities to capture their experiences because of the hassle of having to dig for their camera.  Percept Sunglasses allow them to “Live Without Stopping”. Campaign included teaser print ads, product design, logo design, reveal campaign, website, and viral video.

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Print Campaign for Naked Juice. Concept is showing that unlike many other things in life, such as boobs, nails, or handbags, Naked Juice is 100% real.

A visual map portraying the pyschopath in Stanley Kubrick’s films. While the pyschopath appears to be a normal, functioning member of society (i.e Jack Nicholson in The Shining, or Tom Cruise in Eyes Wide Shut) they are obsessed with thoughts of violence, sexual dominance, and control.

Cover concept for “Too Much Technology” article for Wired Magazine.

Front and back cover and select spreads from 30 page booklet promoting the International Festival of Art and Ideas in New Haven.

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