360 degree campaign for Percept Sunglasses- sunglasses that have camera ability. Our target audience was for people who are always on the go, particularly those who engage in activities such as bike riding, skiing, mountain climbing, skateboarding, etc. These people see a lot of amazing things, but have missed opportunities to capture their experiences because of the hassle of having to dig for their camera. Percept Sunglasses allow them to “Live Without Stopping”. Campaign included teaser print ads, product design, logo design, reveal campaign, website, and viral video.
(please click on images to enlarge.. actually, no “please” on these ones..you sort of just really need to click the images to enlarge)
Advertisement
